Advertising Standards Council flags misleading claims in nutraceutical ads

In its report, ‘A Pill for Thought: Review of Health and Wellness Claims in Nutraceutical Advertising’ based on the suo-motu investigation of nutraceutical ads between July and September 2026, the council said ads may lead consumers to be misled about the benefits of nutraceutical products, particularly those that highlight time-bound results and representations.

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